How search engines work Search engines run "robots," sometimes known as "bots," "spiders," or "crawlers," which roam the web, following links, and gathering information. They index the contents of your site, noting the words & phrases noted there. They store this information in a "cache." When you search for something on Google, say, "vintage amps," Google doesn't, at that moment, go out searching the web for the sites with information on vintage amps. Instead, they search their cache to locate the relevant websites, the ones on which they found information about vintage amps while … [Read more...] about How Search Engines and Directories Work
Archives for May 2012
What is PageRank? Using a scale of 1-10, with 10 being best, PageRank (PR) is Google's shorthand manner of indicating their perceived importance of a particular webpage. The primary factor Google uses to determine PageRank is the number of links there are to the page in question. As you acquire links - especially from other sites related to yours, and those with good PageRank - your PageRank will increase. Please note that whole websites don't have PageRank. Individual webpages do. Your homepage will probably have the highest PageRank on your site, since it's the page that's usually … [Read more...] about What is Page Rank?
Before you can have a website, you'll need to pick a domain name. What is it, and how do you choose the right one? What's a domain name? In short, your domain name is your address on the web. (The domain name of this website is quantawebdesign.com.) Most websites in the USA end in .com. Other common endings (called TLDs) are .net, .org, .edu, .gov, .biz, .info, and .us, though there are others in use as well. Domain Name Decisions You want to find a domain name that describes you, is not too long, memorable, and not easily confused with another. Let's consider the factors … [Read more...] about How to Choose a Good Domain Name
These are the things that tend to inspire folks to hit the "back button," & leave your site. Fortunately, they're all pretty easy to fix. Lack of Knowledge & Proper Tools not doing your homework These days, it's easy to make a homegrown website, but should you? Will it be an effective website, accomplishing what you need it to? (Get found in a Google search, bring visitors to your site, build your fan base, make sales, portray you in a favorable light...?) If you're doing it yourself, it's critical to understand every aspect of website design and how to make the most of it. If you … [Read more...] about 16 Common Website Mistakes to Avoid
Are you thinking about having music play automatically on your website? Unfortunately, that's not a good idea. A better solution would be to include a flash music player which the listener can control. Nothing makes folks hit the "back" button faster than music that plays automatically. Yep, you might have the coolest song in the world - but it doesn't matter. It's best to leave the choice to listen or not - and at what volume - to your visitors. Research has consistently shown that a very large percentage of visitors will leave your site without visiting any further pages if they … [Read more...] about Automatically Playing Music on Your Website?
A favicon is a small icon associated with a particular website. You'll most often see them in the address window of your browser, or in your favorites / bookmarks list. A favicon is always named favicon.ico. For example, here's the favicon associated with Empty Mirror Books, as shown in the address window of Internet Explorer: How is a favicon created? You'll want to use a graphics application which can make an image in .ico format. There are applications dedicated to creating favicons, such as IconForge. Photoshop will also do it. You can create the favicon from scratch, or … [Read more...] about What is a favicon?