A friend recently emailed me. He'd read a book that instructed him to include the Google Analytics tracking code into his "header.php" file. That's the right way for some themes. But he was using a Genesis child theme, and no header.php file exists. He had a good question: how do you include Google Analytics tracking in a Genesis theme? Thankfully, there are two simple ways to do it. Method 1 is just for WordPress sites which use a Genesis (StudioPress) theme; Method 2 will work for any WordPress website. Method 1: Paste your Analytics tracking code into the Genesis settings … [Read more...] about The easy way to add Google Analytics tracking to your Genesis website
So...you're using Twitter cards on your website. You published a new post and shared it to Twitter. And then -- you realize that there's a typo in the post's title or in the snippet of text in the card. Or maybe the wrong image is appearing. What do you do to fix it? Here's an example of one such mistake and how I cleared it up in just a minute or two. The webpage in question was a review of a poetry collection titled Sonosyntactics. But there was a typo in the page's title; it named the book as Sonotactics. How embarrassing! Quickly, I corrected the typo on the webpage. But, … [Read more...] about Here’s how to update a Twitter card!
Maybe you're like me and prefer to use WordPress' text (HTML) editor rather than the visual editor. But the problem is that the HTML editor text is small and -- let's face it -- kind of ugly. There are all sorts of solutions out there; some involve editing (or adding) a stylesheet just for the text editor. But there's a simpler way. Just add a few lines of text to your theme's functions.php file. The example above shows only the code to change the font family, but you can add the font size CSS as well. Another way to add the code It's not ideal to edit the functions.php file … [Read more...] about The easy way to change font size and family in the HTML text editor
So, you've been thinking about buying a second domain name to use with your website. Perhaps you'd like to use one for marketing (perhaps relating to a specialty or a book or album title), but you've already got an existing website. Whatever the reason, there are several ways to add a domain name to an existing website. But they all have different repercussions for your existing website. Here are the various ways -- and which one I usually recommend to my clients. First, a little terminology. The "primary domain name" is the one that shows in the address bar at the top of your … [Read more...] about How to use two domains with one website.
Sharing your website's pages on Facebook is a great idea. When you do that, Facebook grabs an image from your webpage to display on Facebook. But what if they're using an outdated image? Is there a way to change it? Yes, there is. And, as it turns out, it's very easy to do! An example One of my clients is an author. The cover of one of his books changed, and the book's webpage was updated with the new book cover image. The original image was removed from the site. But, when he shared the book's page, the old, outdated book cover still appeared on Facebook. This is because … [Read more...] about How to change your webpage’s Facebook share image
Your website is what other judge your business. Lacking the ability to speak to you personally, all they have to go on is what they experience on your website. That experience is critically important to whether they'll give you their business, or not. Each website is comprised of three elements: 1. Structure and visual design This is incredibly important because it creates a strong impression of your business. It conveys your values and more. If your website is well-organized, up-to-date, professional, and appears successful, it conveys the impression that your website is all of … [Read more...] about Convert more visitors to buyers with this simple trick