So -- you have a new website. What now? How will visitors find your website? "Build it and they will come" may have worked for the Field of Dreams, but unfortunately, it doesn't work that way for websites. Driving traffic to a website takes time and effort but with attention to the following areas, you will see an increase in visitors over time. Let's go over the ways to drive traffic to your website -- and to keep people coming back. 1. Google and SEO There's more than one search engine (Google, Bing, Yahoo, DuckDuckGo, etc.). But for simplicity's sake, in this post I'll just refer … [Read more...] about How to get visitors to your website — and keep them coming back
So...you're using Twitter cards on your website. You published a new post and shared it to Twitter. And then -- you realize that there's a typo in the post's title or in the snippet of text in the card. Or maybe the wrong image is appearing. What do you do to fix it? Here's an example of one such mistake and how I cleared it up in just a minute or two. The webpage in question was a review of a poetry collection titled Sonosyntactics. But there was a typo in the page's title; it named the book as Sonotactics. How embarrassing! Quickly, I corrected the typo on the webpage. But, … [Read more...] about Here’s how to update a Twitter card!
Sharing your website's pages on Facebook is a great idea. When you do that, Facebook grabs an image from your webpage to display on Facebook. But what if they're using an outdated image? Is there a way to change it? Yes, there is. And, as it turns out, it's very easy to do! An example One of my clients is an author. The cover of one of his books changed, and the book's webpage was updated with the new book cover image. The original image was removed from the site. But, when he shared the book's page, the old, outdated book cover still appeared on Facebook. This is because … [Read more...] about How to change your webpage’s Facebook share image
Your website is what other judge your business. Lacking the ability to speak to you personally, all they have to go on is what they experience on your website. That experience is critically important to whether they'll give you their business, or not. Each website is comprised of three elements: 1. Structure and visual design This is incredibly important because it creates a strong impression of your business. It conveys your values and more. If your website is well-organized, up-to-date, professional, and appears successful, it conveys the impression that your website is all of … [Read more...] about Convert more visitors to buyers with this simple trick
So...you wrote a book. Congratulations! But, what do you do now? There are 3 things you should be looking at with regard to marketing your books. They all work together. Each of these topics could be a series of blog posts in itself. (And, in the future, they will be.) 1. Marketing your book offline. 2. Marketing your book online. 3. Your website, which should be the hub around which your marketing efforts are built. (They feed each other.) But first, a word on the content and design of your books: Your book marketing campaign should actually begin before it's published. … [Read more...] about Here’s a 3-part plan for marketing your self-published books!
Traffic. If you're stuck in it, it's not such a good thing. But if we're talking about web traffic -- the visitors who come to your site -- it is exactly what you want. So, how do you get people to come to your site? So, how do you drive traffic to your website NOW? Links Links still matter. They are still very important. But now you want to be sure that they are coming from diverse sources. If your links are mostly from directories, that's a problem. They should be from many different types of websites. - Ask anyone you know who has a webpage to link to yours (friends, … [Read more...] about How to drive traffic to your website now