So...you wrote a book. Congratulations! But, what do you do now? There are 3 things you should be looking at with regard to marketing your books. They all work together. Each of these topics could be a series of blog posts in itself. (And, in the future, they will be.) 1. Marketing your book offline. 2. Marketing your book online. 3. Your website, which should be the hub around which your marketing efforts are built. (They feed each other.) But first, a word on the content and design of your books: Your book marketing campaign should actually begin before it's published. … [Read more...] about Here’s a 3-part plan for marketing your self-published books!
Traffic. If you're stuck in it, it's not such a good thing. But if we're talking about web traffic -- the visitors who come to your site -- it is exactly what you want. So, how do you get people to come to your site? So, how do you drive traffic to your website NOW? Links Links still matter. They are still very important. But now you want to be sure that they are coming from diverse sources. If your links are mostly from directories, that's a problem. They should be from many different types of websites. - Ask anyone you know who has a webpage to link to yours (friends, … [Read more...] about How to drive traffic to your website now
Owning your own website can be very satisfying. It is a very effective way to share your work, sell your products and services, and connect with those who are looking for what you have to offer. A website is the cornerstone of your web presence. But there are a few things that new website owners often don't realize about owning a website. If you're about to launch your first website, these are some of the things you should know. 1. It won't happen overnight. The day - or week, or month - your website launches, is going to be a very happy day for you! But that day, your newborn site … [Read more...] about 5 Truths About Owning a Website
You finished your book manuscript - congratulations! That's a huge achievement! Now, it's time to polish it to get it ready for publication - and for your readers. If your book is the best it can be before you publish it, it will convey a positive impression on your potential buyers, and get the best possible reaction from your readers. Here's how to get it in tip-top shape: Write, and then rewrite; publish your best work, not a draft. Successful books go through a number of drafts. Your manuscript may seeem perfect to you. But, you've likely been working with it for a long … [Read more...] about Self-publishing basics: how to prepare your book to sell
Most web hosting accounts come with one or more free statistics programs to show you how many visitors you've had, where they came from, and how many pages they viewed. CPanel, a control panel which can help you manage your website, usually includes several stats packages. Here's an explanation of what each does. AWStats is great in that it's well-organized, easy to read, and contains quite a lot of information. These features usually make it a favorite among the CPanel stats programs. Information is presented by month, and day, but you can also get rough yearly numbers. Webalizer has a … [Read more...] about On CPanel web stats, why they differ – and how to interpret them
Blog posts with images are eye-catching and tend to get more user engagement than plain, imageless posts. So, you'll likely want to illustrated your blog or website's posts and pages with some colorful photos. The downside of images is that if their file sizes are too big, they can add a lot of loading time to a page. (Your visitors won't want to wait around very long for the page to load - and Google rewards fast-loading pages with better search rankings, too.) Large images can also use a lot of disk space on your web hosting account. You can wind up paying for way more space than … [Read more...] about How to prepare your images for WordPress like a pro