This website was created for the estate of the late poet, L.G. Hertz, in order to share poems drawn from his four published collections of poetry and increase his readership.
The original website was built over 5 years ago, before the advent of tablets and smartphones. The time had come to modernize it, making it mobile-responsive so that it’s easily viewable on any mobile device, as well as on desktop and laptop computers.
L.G. Hertz’s poems often reference or are inspired by classical themes. To reflect this, he owners of the Hertz website asked for a combination of modern and ancient design elements.
The modern design includes much white space, a carefully chose, easy-to-read sans-serif font. The classical design comes in with the incorporation of an eighteenth-century painting, “Modern Rome,” by the painter Giovanni Paolo Panini. The painting depicts many facets of the arts, as do L.G. Hertz’s poems.
The Hertz website features dozens of poems, many with explanatory notes, as well as Hertz’s biography.
A different poetic theme is spotlighted monthly, and poems are added often.
We also manage the site’s Twitter account, which now has well over 6,000 followers, most of whom are avid readers of poetry. Twitter has resulted in a noticeable increase in the amount of people who visit he site and discover L.G. Hertz’s work. The Twitter page’s design is branded to match that of the website.