A friend recently emailed me. He'd read a book that instructed him to include the Google Analytics tracking code into his "header.php" file. That's the right way for some themes. But he was using a Genesis child theme, and no header.php file exists. He had a good question: how do you include Google Analytics tracking in a Genesis theme? Thankfully, there's a fast, simple way to do it. Here are 4 fast steps, using the EmptyMirrorBooks.com website as an example. (I've obscured the site's … [Read more...] about The easy way to add Google Analytics tracking to your Genesis website
So...you're using Twitter cards on your website. You published a new post and shared it to Twitter. And then -- you realize that there's a typo in the post's title or in the snippet of text in the card. Or maybe the wrong image is appearing. What do you do to fix it? Here's an example of one such mistake and how I cleared it up in just a minute or two. The webpage in question was a review of a poetry collection titled Sonosyntactics. But there was a typo in the page's title; it named the … [Read more...] about Here’s how to update a Twitter card!
Maybe you're like me and prefer to use WordPress' text (HTML) editor rather than the visual editor. But the problem is that the HTML editor text is small and -- let's face it -- kind of ugly. There are all sorts of solutions out there; some involve editing (or adding) a stylesheet just for the text editor. But there's a simpler way. Just add a few lines of text to your theme's functions.php file. The example above shows only the code to change the font family, but you can add the … [Read more...] about The easy way to change font size and family in the HTML text editor
So, you've been thinking about buying a second domain name to use with your website. Perhaps you'd like to use one for marketing (perhaps relating to a specialty or a book or album title), but you've already got an existing website. Whatever the reason, there are several ways to add a domain name to an existing website. But they all have different repercussions for your existing website. Here are the various ways -- and which one I usually recommend to my clients. First, a little … [Read more...] about How to use two domains with one website.
Sharing your website's pages on Facebook is a great idea. When you do that, Facebook grabs an image from your webpage to display on Facebook. But what if they're using an outdated image? Is there a way to change it? Yes, there is. And, as it turns out, it's very easy to do! An example One of my clients is an author. The cover of one of his books changed, and the book's webpage was updated with the new book cover image. The original image was removed from the site. But, when he … [Read more...] about How to change your webpage’s Facebook share image
Your website is what other judge your business. Lacking the ability to speak to you personally, all they have to go on is what they experience on your website. That experience is critically important to whether they'll give you their business, or not. Each website is comprised of three elements: 1. Structure and visual design This is incredibly important because it creates a strong impression of your business. It conveys your values and more. If your website is well-organized, … [Read more...] about Convert more visitors to buyers with this simple trick
So...you started out with a new hosting account, and had plenty of disk space. But now you've had your website for a while, and you're running out of space. How did that happen? It is perfectly natural for the amount of space your website needs to grow over time. After all, you add webpages, blog posts, images, and maybe music or video files, all of which add to your disk space usage. As your site grows older, the log files associated with it grow incrementally as well. These files … [Read more...] about 12 tips to reduce your site’s disk space usage.
So...you wrote a book. Congratulations! But, what do you do now? There are 3 things you should be looking at with regard to marketing your books. They all work together. Each of these topics could be a series of blog posts in itself. (And, in the future, they will be.) 1. Marketing your book offline. 2. Marketing your book online. 3. Your website, which should be the hub around which your marketing efforts are built. (They feed each other.) But first, a word on the content and … [Read more...] about Here’s a 3-part plan for marketing your self-published books!
These days, the old ways don't work as well anymore for getting traffic to your website. Here's how it used to be 1. Google (along with other search engines) was the primary way people found new websites. 2. To get well-ranked in a Google search, there had to be lots of links to your website. And, not just any links: 3. If you wanted to get found for, say, the term "red widget", you would want many, many links with the phrase "red widget" in the link text (the clickable words). While … [Read more...] about How to drive traffic to your website now
Owning your own website can be very satisfying. It is a very effective way to share your work, sell your products and services, and connect with those who are looking for what you have to offer. A website is the cornerstone of your web presence. But there are a few things that new website owners often don't realize about owning a website. If you're about to launch your first website, these are some of the things you should know. 1. It won't happen overnight. The day - or week, or … [Read more...] about 5 Realities of Owning a Website
Once your website is out there, you want people who are looking for what you have to offer to find it. So, how does your website get found? People usually find new websites in one of three ways: 1. Search engines. For instance, they search for "online literary magazines" or "Washington flowers field guide" or "Whatcom County Italian restaurants." 2. Links from other sites. You see a link that looks intriguing on another site (could be a website, or on social media) and click … [Read more...] about How to optimize your website: basic SEO
You finished your book manuscript - congratulations! That's a huge achievement! Now, it's time to polish it to get it ready for publication - and for your readers. If your book is the best it can be before you publish it, it will convey a positive impression on your potential buyers, and get the best possible reaction from your readers. Here's how to get it in tip-top shape: Write, and then rewrite; publish your best work, not a draft. Successful books go through a number of … [Read more...] about Self-publishing basics: how to prepare your book to sell