Your website is what other judge your business. Lacking the ability to speak to you personally, all they have to go on is what they experience on your website. That experience is critically important to whether they'll give you their business, or not. Each website is comprised of three elements: 1. Structure and visual design This is incredibly important because it creates a strong impression of your business. It conveys your values and more. If your website is well-organized, up-to-date, professional, and appears successful, it conveys the impression that your website is all of … [Read more...] about Convert more visitors to buyers with this simple trick
So...you wrote a book. Congratulations! But, what do you do now? There are 3 things you should be looking at with regard to marketing your books. They all work together. Each of these topics could be a series of blog posts in itself. (And, in the future, they will be.) 1. Marketing your book offline. 2. Marketing your book online. 3. Your website, which should be the hub around which your marketing efforts are built. (They feed each other.) But first, a word on the content and design of your books: Your book marketing campaign should actually begin before it's published. … [Read more...] about Here’s a 3-part plan for marketing your self-published books!
You finished your book manuscript - congratulations! That's a huge achievement! Now, it's time to polish it to get it ready for publication - and for your readers. If your book is the best it can be before you publish it, it will convey a positive impression on your potential buyers, and get the best possible reaction from your readers. Here's how to get it in tip-top shape: Write, and then rewrite; publish your best work, not a draft. Successful books go through a number of drafts. Your manuscript may seeem perfect to you. But, you've likely been working with it for a long … [Read more...] about Self-publishing basics: how to prepare your book to sell
If you run a blog, then you are essentially a content marketer. This is true whether you deal in fashion news, celebrity gossip, or sports updates. No matter what the topic is, you’re playing the role of providing content to an audience that expects you to deliver something good more often than not. What’s really important is recognizing this and doing something about it. By now, we all know that content is king. But it isn’t just anything you can conjure up or scrounge up from the back alleys of the internet. In this era that has been structurally ravaged by search algorithm updates such … [Read more...] about Why bloggers need to start thinking like content marketers